Heijmans

Crosscover user study

Focus points:

  • User research
  • Data analysis
  • Product development

  • Project goal

    The Crosscover is a pedestrian crossing designed by Heijmans to improve the safety of pedestrians on crossings. A special fluorescent coating is used to create a pattern in-between the white lines. Heijmans asked me to research what impact the Crosscover has on the traffic situation. This research was focused on three aspects: safety, attention value and experience. The goal of this research was to gain insights into the user experience of the Crosscover.

  • Client

    I did my internship at the Heijmans’ Department of Infrastructure, at the sub-department Commerce, Marketing and Innovation (CMO), where I was part of the innovation team, mostly focusing on product development. The innovations created here are all connected to infrastructure.

  • Process

    I started with a PACT analysis to get a better understanding of the concept, by approaching it from different perspectives. I analysed which people are involved, what their activities are, in what context the Crosscover will be used and what the role of the Crosscover can be in pedestrian safety. I decided to use a combination of Likert scales and the User Experience Questionnaire for the user study. The study was conducted at the Spark Makersfestival in 's Hertogenbosch.

  • Result

    The results from the user study could be used for marketing purposes and to further develop the product.

  • Other activities

    Before a product like Crosscover can be put on the market, several tests have to be performed to ensure the product meets all the requirements and regulations. During my internship, I was involved in the validation phase of the Crosscover. Furthermore, I helped with the realisation of the Lightbarrier, in Parkstad Limburg. For a few days, I was part of the construction workers' team.

These pictures show part of the product testing process. The paint was applied to tiles (left image) to test the adherence (right image).

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